Client: Serrano Hotel
Media: New York Times, 150th Anniversary edition
Art Director: Janny Yang
Creative Director: John Marin
Headline: I want a mug of Sumatran dark-roast decaf, a dual-action, titanium cigar cutter and to be loved the world over when I'm 150.
Body copy: The Serrano Hotel is dedicated to providing anything and everything it takes to make your stay remarkable, as long as it's attainable. Whether you've been around for a half a year or a century and a half, you deserve it all. Demand a room with ludicrously accommodating service and luxurious surroundings in the heart of San Francisco at the intimate Serrano Hotel.