Client: Serrano Hotel
Media: Los Angeles Times
Art Director: Janny Yang
Creative Director: John Marin
Headline: I want a can of Orange Crush, Zappa's Greatest Hits on vinyl and the 405 cleared of traffic every Friday.
Body copy: The Serrano Hotel is dedicated to providing anything and everything it takes to make your stay remarkable, as long as it's attainable. Demand a room with ludicrously accomodating service and luxurious surroundings in the heart of San Francisco at the intimate Serrano Hotel.