Client: Pacific Palisades Hotel

Art Director: John Marin

Media: Ad ran on Friday the 13th.

Headline: Because boring frightens you more than a maniac with a chainsaw.

Body copy: In an ominous wilderness of cookie cutter hotels, The Pacific Palisades is Vancouver's oasis of cutting-edge hospitality. Feel safe getting everything you want in a hotel plus more style and suites than the big guys offer. In a bland mega-chain, you could be bored to death!!! Your travel agent can save you. Or wander through the dark, creepy woods to our website.