Client: Purple Moon computer games for girls
Target: Girls 8 to 14 years old.
Headline: What's the use of thinking about all the stupid things you did wrong?

It makes it easier to know what to fix after you hit the reset button.

Body copy: OK, life doesn't really work like that. But it's what Purple Moon adventures are all about. You make friends, have crushes and deal with junior high from the first day on. If you make a mistake, jump back a step and fix it. If you really screw up, start over. It's one more reason to be glad you live in the computer age.

Tagline: Don't you wish your life was like Purple Moon?