Home

Integrated

Webpages
Lipton microsite
Beck's Beer
Print
Pacific 
Palisades hotel


Rugby
Mervyn's
Serrano Hotel
Httprint
Purple Moon 
software for girls
Yangarra Park 
- Kendall-Jackson
Buildpoint.com
Packaging


Positioning


Go back an ad | See the next ad

Client: Purple Moon computer games for girls
Target: Girls 8 to 14 years old.
Headline: What's the use of thinking about all the stupid things you did wrong?

It makes it easier to know what to fix after you hit the reset button.

Body copy: OK, life doesn't really work like that. But it's what Purple Moon adventures are all about. You make friends, have crushes and deal with junior high from the first day on. If you make a mistake, jump back a step and fix it. If you really screw up, start over. It's one more reason to be glad you live in the computer age.

Tagline: Don't you wish your life was like Purple Moon?

See the full strategy (in .pdf format)

Skip this campaign | Back to the main page