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software for girls
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- Kendall-Jackson
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Packaging


Positioning


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Headline: All dads tell their little girls that they'll be rich and famous when they grow up.
Isn't it a shame all those other guys have to lie?

Body copy: You want your daughter to do her best. You can make her study every night and double check her homework, but that only helps her grades. Purple Moon adventures help her master the social and emotional side of junior high so she can concentrate on school when everyone else around her is still trying to figure out which end is up. And since Purple Moon gets her excited about using computers, she's got an edge on the girls her age who think computers are just for chat rooms. Besides having a dad who knows long division, of course.

Target Market: Fathers of daughters 8 to 14 years old.

See the full strategy (in .pdf format)

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