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Packaging


Positioning


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Headline: Every dad wants his daughter to be a doctor or a movie star. Won't the other dads be shocked when yours is both?

Body copy: You expect a lot from your kid. Good grades, positive attitude and even a clean room. But there aren't any tutors for social adjustment. Luckily, Purple Moon adventures help her master the social and emotional side of junior high, so she can concentrate on school when everyone else around her is struggling with the basics. And since Purple Moon keeps her using a computer, she's got an edge on other kids her age. Besides great genetics, of course.

Available at www.purple-moon.com or your local software retailer.

Target Market: Fathers of daughters 8 to 14 years old.

See the full strategy (in .pdf format)

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