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Palisades hotel


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Mervyn's
Serrano Hotel
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software for girls
Yangarra Park 
- Kendall-Jackson
Buildpoint.com
Packaging


Positioning


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Client: Mervyn's
Media: Newspaper flier wrap (attached pages, subsequently read)
Headline: Pow! Bam! Biff
Give him superhuman style on a Peter Parker budget (co-brand w/ Spiderman)
Have enough left over for the inevitable action figures (co-brand w/ YuGiOh)
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