Client: Lipton Tea
Art Director: Mike Zientara
Designer: Craig Weber
Project: One of the many questions created for the quiz.
We created a microsite to support another agency's viral
videos. Working with the creative brief "Lipton tea can cure Indooritis"
and some yet-to-be-completed viral videos, we developed a fake
scientist/doctor and an activist organization (with Lipton as a clear
endorser). The site included the quiz to see what kind of indooritis
sufferer you were, a '50s-style educational video, and the ability to send
a friend an intervention email from the fake mascot - Betrand the beaver.