Art Director: Steve Wasden
Creative Director: John Marin
Client: Kendall-Jackson Wine Estates Collection - Yangarra Park
Product: Yangarra Park Wines
Headline:Wine doesn't have to be cellared to be ancient.
Body copy:
In aboriginal dialect, Yangarra means earth. In The Kendall-Jackson Wine Estates Collection, Yangarra Park means wines from Australia created with our American innovation and style.

From across the vast, green vineyards of southeastern Australia, we've selected grapes that perfectly complement each other to capture the essence of this timeless land. Rich heritage, reverence for nature and a landscape virtually unchanged for millions of years form the birthplace of the Yangarra Park Shiraz, Merlot, Cabernet Sauvignon and Chardonnay. Value and sophistication make the wines of Yangarra Park a perfect choice for wine lovers who appreciate a wine that is anything but primitive.